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The Beef Podcast Show
Mark McCully: Innovating Cattle Genetics | Ep. 57
Dec 27, 2023
Mark McCully discusses sustainable beef production, the branding of American Angus, challenges in the beef industry, the significance of leadership, the World Angus Evaluation Initiative, Angus' position on AI and future technologies. McCully's journey in the beef industry, the importance of leadership, the role of Angus in cow herd expansion, challenges of individual identification and innovation in cattle genetics, favorite beef resources and non-beef book recommendations, and traits of successful individuals.
53:11
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Quick takeaways
- Certified Angus Beef became a recognized brand worldwide by setting a standard of quality and remaining consistent.
- Angus genetics play a vital role in cow herd expansion by offering both maternal and terminal traits.
Deep dives
The Origins of Certified Angus Beef
The podcast episode explores the beginnings of Certified Angus Beef, which was established in the mid-70s. Despite the unpopularity of Angus at the time, the breeders recognized the importance of marbling for consumer satisfaction and focused on building a brand and specifications around it. The journey to success was challenging, but by setting a standard of quality and remaining consistent, Certified Angus Beef became a recognized brand worldwide.
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Discover
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