Mark McCully discusses sustainable beef production, the branding of American Angus, challenges in the beef industry, the significance of leadership, the World Angus Evaluation Initiative, Angus' position on AI and future technologies. McCully's journey in the beef industry, the importance of leadership, the role of Angus in cow herd expansion, challenges of individual identification and innovation in cattle genetics, favorite beef resources and non-beef book recommendations, and traits of successful individuals.