ASYMMETRIC Breaking Down India’s Fragrance Obsession & How Startups Are Creating a ₹10,000-Crore Market
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Sep 12, 2025 Dive into the fragrant world of India's booming perfume market, where dupe fragrances are stealing the spotlight and reshaping consumer habits. Explore how Gen Z desires affordable luxury while using scents as a status symbol, and witness the transition from traditional deodorants to personalized aromas. The conversation also highlights the challenges faced by startup founders and the importance of clarity, strategy, and communication in leadership. Discover how health, wellness, and self-expression are becoming key drivers in the evolving fragrance landscape.
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Perfume Became A Fashion Category
- Fragrances in India doubled to ~₹6,500-7,000 crore in five years with 15-18% CAGR.
- Perfume moved from deodorant utility to a fashion accessory and skinified product.
Use Low-Cost Trial Packs
- Offer smaller trial packs and multi-packs at affordable price points to lower trial cost.
- Use 15–30ml sample sets to convert trials into larger 100ml purchases.
Gourmand And Nostalgia Drive New Scents
- Novelty and nostalgia (gourmand notes) drive new demand like praline, vanilla and Indian desserts.
- Creators should explore India-specific gourmand notes like gulab jamun and ras malai for differentiation.