The Fragrance Revolution in India

This chapter examines the rapid growth of the fragrance market in India, highlighting a shift from traditional deodorants to diverse and personalized scents. It explores the influence of younger consumers who use fragrances as a form of self-expression and discusses innovative business models that enhance accessibility to luxury perfumes. Additionally, the chapter addresses unique local scents, the popularity of affordable alternatives, and the changing dynamics of men's personal care in the evolving market.

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