The Diary Of A CEO with Steven Bartlett Natalie Dawson: The Harsh Reality of Passive Income! This PPF Framework 10x’s Your Income in 5 Years
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Nov 10, 2025 
In this engaging conversation, Natalie Dawson—leadership expert and co-founder of two multi-million dollar companies—shares her insights on wealth creation and effective goal setting. She introduces the PPF framework, which skyrocketed her income and emphasizes unique goal-setting strategies of the top 1%. Natalie addresses misconceptions about hard work and burnout, urging that true success lies in targeted effort. With practical tips on communication, self-presentation, and skill acquisition, she inspires listeners to break through their limitations and achieve meaningful success.
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People Trump Process In Business
- Business success depends more on the character of the founder and who they surround themselves with than on flawless systems.
- Even the best model fails if partners or team members continually block growth and demoralize the leader.
Hire With Culture, Skills, And Values Tests
- Run a three-step hiring process: cultural interview, technical case study, and core-values presentation.
- Require candidates to state five-year goals and demonstrate real examples aligned to your values before hiring.
Persuade With Vision, Commitment, Execution
- Use the Vision, Commitment, Execution (VCE) framework to persuade and align others before execution.
- Always state the why (vision), exchanges of commitment, then clear execution steps with measurable targets.