Character and People: The Core of Business Success

Natalie stresses that founder character and surrounding people determine long‑term business outcomes.

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No.1 Business Expert NATALIE DAWSON reveals how to build wealth, scale a 9-figure business, lead with confidence, master productivity, and create long-term success.

Natalie Dawson is a leadership expert and co-founder of two 9-figure businesses: Cardon Ventures and 10X Health, she has helped over 15,000 entrepreneurs scale their companies. She is also the author of best-selling books such as, ‘Start the Work: How to Duplicate Yourself and Scale Your Business’.

She explains:

◼️Why certain traits will guarantee failure in business (and how to fix them)

◼️The exact PPF framework that took her from $30K to $300K

◼️How 1% of people set goals differently, and why it changes everything

◼️The $100K skill stack that schools never teach, but millionaires all master

◼️Why most people think they’re working hard…but aren’t even close

(00:00) Intro

(02:14) Why People Can't Create Wealth

(03:56) Helping Businesses Make Millions

(06:22) What Makes a Business Owner Successful

(12:35) The 3-Step Framework for Goal Setting

(15:13) From Anxious to Badass Entrepreneur