Optimizing one's profile and providing a compelling reason to follow can lead to rapid Twitter growth.
Consistency, strategic posting, and repurposing successful content as threads are crucial for increasing followers on Twitter.
Deep dives
Twitter Growth and Course Launches
In the last five months, the speaker has experienced significant growth on Twitter, increasing their followers from around 45-50 thousand to over 153 thousand. They have also launched a successful course called the Content OS, earning over $212,950 in four months. The speaker attributes their Twitter growth to optimizing their profile and providing a compelling reason for people to follow them. They also discuss their strategy for creating and repurposing content, including using templates and turning tweets into threads.
Lessons Learned in Twitter Growth
The speaker shares key insights gained during their continuous growth on Twitter. They emphasize the importance of optimizing one's profile to clearly communicate why people should follow them. They also highlight the value of providing educational and helpful content, even within the limitations of Twitter's character count. The speaker emphasizes the significance of consistency, strategic posting, and repurposing successful content as threads, which have led to a rapid increase in followers.
The Content Brain System
The speaker introduces their 'Content Brain' system, a comprehensive framework for content creation. They describe how they capture ideas, conduct research, write newsletters, and develop related content across different channels. This system enables them to consistently produce valuable content and manage their time effectively. They highlight the importance of planning and structuring content to resonate with their target audience and lead to continuous growth in their online presence.
Long-Term Approach and Diversification
The speaker emphasizes their focus on the long term, aiming to sustain consistent revenue growth without excessive scaling. They intend to implement processes and systems to streamline their business and reduce the time spent on revenue-generating activities. Additionally, they discuss their plans to explore and diversify into new distribution channels to derisk their current channels. They also mention the possibility of writing a book and expanding their presence on other platforms like YouTube.
In this week's Digital Writing Compass Interview, we hosted our friend Justin Welsh.
Justin is one of the fastest-growing digital writers on Twitter and one of the creators we've learned the most from over the past 6 months.
In this episode, we talked about:
• His system for creating (and repurposing) viral content • How Justin tripled his Twitter audience in 5 months (from 50k to 150k) • His frameworks for turning readers into followers into paying customers (without being salesy) • And tons more!
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