Beyond The Claim with Vince Perri

How to Build a Business That Runs Without You with Kelsey Daingerfield

15 snips
Aug 12, 2025
Kelsey Daingerfield, founder of The Virtual Integrator and The Pocket COO, is a strategic leader helping entrepreneurs build scalable businesses. She discusses how to break free from daily chaos by implementing effective SOPs and clear processes. Kelsey also explores the importance of distinguishing between visionary and integrator roles, and how operational clarity can significantly boost business valuation. Plus, she shares insights on leveraging AI to enhance productivity and streamline operations, making it easier for entrepreneurs to step back from their companies.
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ANECDOTE

From Assistant To Pocket COO

  • Kelsey discovered her natural role after reading Rocket Fuel and moved from assistant to fractional COO.
  • She branded the idea as Pocket COO to offer on-demand strategic operations support without full-time hires.
INSIGHT

Integrator Versus Operator Roles

  • Integrators translate the visionary's ideas into a plan and hand execution to operations managers.
  • In small businesses roles blur; larger firms separate visionary, integrator, and implementers distinctly.
ADVICE

Document With A Prioritized Checklist

  • Break documentation into a prioritized checklist and schedule short work blocks to maintain momentum.
  • Link recordings and docs in calendar invites so there is zero friction to execute documentation tasks.
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