

How To Earn Customers For Life
38 snips Mar 14, 2023
In a lively discussion, the hosts reveal how startups can thrive by genuinely caring for their customers. They share inspiring stories of companies that built loyalty through personal connections, emphasizing the importance of empathy in sales. The episode critiques the disconnect between large corporations and users, warning against harmful tactics. Founders are encouraged to rethink engagement strategies, recognizing their unique advantage in creating meaningful relationships. Ultimately, it’s about fostering trust and memorable experiences for long-term success.
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Effective Email Outreach
- Avoid mass emailing and templated messages with minimal personalization.
- Ask yourself if you would respond to the email you're sending.
VC Funding vs. Customer Focus
- Founders often prioritize VC funding over customer satisfaction, viewing customers as a means to an end.
- This mindset can lead to neglecting genuine customer needs and building products solely for investor appeal.
Disliking Users
- Many companies, especially large ones, demonstrate a lack of genuine care for their users.
- This disregard for customer needs creates opportunities for startups to differentiate themselves.