When Adam Schafer launched Mind Pump, the fitness space on social media was flooded with fake success and viral fame. But he chose loyalty over hype by helping a few people deeply, replying to every DM, and turning down quick brand deals to protect his audience's trust. That approach built Mind Pump into a multi-million-dollar business, with brands now lining up to work with them. In this episode, Adam shares his top social media marketing tips for entrepreneurs and content creators, why organic sales win, and how putting your audience first drives lasting business growth.
In this episode, Hala and Adam will discuss:
(00:00) Introduction
(01:00) The Power of Authentic Marketing
(02:12) Building Loyalty on Social Media
(05:29) Why Organic Sales Beat Paid Ads
(08:49) Scaling by Listening to Customers
(11:54) Email vs. Social Media Marketing
(15:39) Tailoring Content for Every Platform
(19:14) Surviving YouTube’s Tough Audience
(21:20) Online Growth Strategies for Entrepreneurs
(25:03) Why Mind Pump Refused Sponsors at First
(28:13) Building Trust and Value in Advertising
(32:11) Protecting Your Brand in Online Marketing
(35:18) Boosting Productivity with Fitness
Adam Schafer is the co-founder of Mind Pump Media, a multi-million-dollar fitness brand and podcast. Growing up with childhood trauma, including the loss of his biological father to suicide, Adam developed resilience and leadership early on. Starting with a lawn-mowing business and later working as a fitness trainer, he co-founded Mind Pump, growing it into one of the top fitness podcasts and companies from the ground up.
Sponsored By:
Shopify - youngandprofiting.co/shopify
Airbnb - airbnb.com/host
Rocket Money - rocketmoney.com/profiting
Indeed - indeed.com/profiting
RobinHood - robinhood.com/gold
Factor - factormeals.com/profiting50off
Active Deals - youngandprofiting.com/deals
Resources Mentioned:
Mind Pump’s Website: mindpumpmedia.com/free-resources
Key YAP Links
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Transcripts - youngandprofiting.com/episodes-new
Entrepreneurship, Entrepreneurship Podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Digital Marketing, Storytelling, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Marketing Podcast.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing) 