Aaron Hurst, Author of The Purpose Economy, on Shifting from a Transactional to a Purpose Mindset for High Performance

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Oct 17, 2024

Aaron Hurst, a serial social entrepreneur and author of The Purpose Economy, shares his journey from childhood baseball card dealer to purpose-driven leader. He emphasizes the shift from a transactional to a purpose mindset to enhance workplace fulfillment and performance. Hurst offers practical strategies for leaders to foster a purpose-driven culture, highlighting the importance of storytelling and reflection. He also discusses the significance of hiring purpose-oriented individuals and how authentic leadership can transform organizations.

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Intro

00:00 • 3min

From Baseball Cards to Purpose-Driven Ventures

02:57 • 7min

Growth Dynamics: People vs. Product in Startups

09:44 • 2min

The Power of Authentic Leadership

11:30 • 8min

Cultivating a Purpose Mindset for Fulfillment

19:46 • 3min

Fostering Purpose Mindset in Leadership

22:20 • 19min

In episode 19 of season 2, we sit down with Aaron Hurst, a serial social entrepreneur and author of The Purpose Economy. Aaron is an expert on the science of purpose and fulfillment and has dedicated his career to helping individuals and organizations discover their purpose.

In this episode, Aaron shares his insights on building a purpose mindset within teams and the importance of fulfillment at work, as well as offers practical strategies for leaders, including storytelling, reflection, and creating space for employees to find meaning.

Throughout the conversation, Aaron dives deep into the science of purpose, offering compelling data from his research at NYU and PwC, and shares how leaders can implement these findings to foster engagement and growth in their organizations.

Tune in to learn how Aaron’s experience and research can help you create a more meaningful and fulfilling workplace, and discover why adopting a purpose-driven leadership style can lead to higher performance and satisfaction across your team.

You’ll find this episode valuable if you’re a leader looking to cultivate purpose in your organization and empower your team to thrive both personally and professionally!

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TIME-STAMPED SHOW NOTES:

[02:15] Aaron's early entrepreneurial journey and family influence

[07:15] Purpose mindset vs transactional mindset

[09:20] Importance of hiring people with a purpose mindset

[11:30] How reflection and gratitude can create meaning at work

[16:05] Storytelling to drive team alignment and purpose

[19:10] The science behind purpose and why it matters in organizations

[22:50] Organizational strategies for fostering purpose and meaning

[29:00] Challenges in scaling teams and dealing with failure

[37:30] Using a portfolio approach to building multiple businesses

👉 Check out the resources mentioned here: https://fellow.app/supermanagers/aaron-hurst-the-purpose-economy

RESOURCES MENTIONED IN THIS EPISODE:

Connect with Aaron on LinkedIn

Read Aaron’s book The Purpose Economy

Learn more about Aaron’s organization: Taproot Foundation

Check out Aaron’s company Imperative

Check out Aaron’s platform Board.Dev

Join the Supermanagers Slack community

Connect with Aydin on LinkedIn
Follow Fellow on LinkedIn