How to Use AI in Storytelling with Mike Allton

Nov 21, 2024

Mike Allton, Chief Storyteller at Agorapulse, shares his expertise on how storytelling shapes marketing strategies. He discusses the power of AI in crafting compelling narratives, emphasizing the importance of choosing the right storytelling frameworks. Allton explains how AI assists in brainstorming and podcast management, while also cautioning against over-reliance on automation. He highlights his favorite AI tools for copywriting and strategy and the significance of well-crafted prompts to achieve quality results in storytelling.

Ask episode

AI Snips

Chapters

Books

Transcript

Episode notes

ANECDOTE

AI Helps Non-Native Speaker

Mike Allton interviewed a university digital marketing program director.
Her student, a non-native English speaker, used AI to master sarcastic social media content for a client.

ADVICE

AI-Powered Brainstorming

Use AI to brainstorm story ideas by analyzing your target audience's interests.
Identify their aspirations and goals to craft resonant narratives.

ADVICE

AI as a Story Editor

After drafting content, use AI to analyze it for missing story elements.
AI excels at spotting gaps and suggesting improvements that humans might overlook.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Ever wondered how storytelling can transform your marketing strategy? In this episode, Amy Woods chats with Mike Allton, Chief Storyteller at Agorapulse, to uncover the secrets behind compelling brand and customer narratives and the powerful role of AI in storytelling.

Discover:

How storytelling can strengthen your brand and foster community engagement
The ways Agorapulse integrates storytelling into customer communication
How AI supports Mike in brainstorming, creating story frameworks, and managing six podcasts
The importance of choosing the right storytelling framework beyond just the hero's journey
The fine line between automation and creativity, and how to avoid the pitfalls of over-reliance on AI
Ways AI can help analyze and improve your storytelling by identifying missing elements
Mike's current preferences for AI tools in copywriting (Claude) vs. research/strategy (ChatGPT)
The evolution of AI language models to incorporate more reasoning and evaluation
The critical role of well-crafted prompts in getting quality AI output for business and marketing use cases

Important links & mentions:

The Social Media Hat thesocialmediahat.com/connect
Mike on LinkedIn https://www.linkedin.com/in/mikeallton/
How to Win at Gen AI Search with Christopher Penn www.content10x.com/310
How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314
Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter