Mike Allton, Chief Storyteller at Agorapulse, shares his expertise on how storytelling shapes marketing strategies. He discusses the power of AI in crafting compelling narratives, emphasizing the importance of choosing the right storytelling frameworks. Allton explains how AI assists in brainstorming and podcast management, while also cautioning against over-reliance on automation. He highlights his favorite AI tools for copywriting and strategy and the significance of well-crafted prompts to achieve quality results in storytelling.
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AI Helps Non-Native Speaker
Mike Allton interviewed a university digital marketing program director.
Her student, a non-native English speaker, used AI to master sarcastic social media content for a client.
volunteer_activism ADVICE
AI-Powered Brainstorming
Use AI to brainstorm story ideas by analyzing your target audience's interests.
Identify their aspirations and goals to craft resonant narratives.
volunteer_activism ADVICE
AI as a Story Editor
After drafting content, use AI to analyze it for missing story elements.
AI excels at spotting gaps and suggesting improvements that humans might overlook.
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Content 10x: More Content, Less Time, Maximum Results
Content 10x: More Content, Less Time, Maximum Results
Amy Woods
Brand Storytelling
Brand Storytelling
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Rhea Rodriguez
Rhea Rodriguez's "Brand Storytelling" delves into the art of crafting compelling narratives for businesses. The book explores various storytelling frameworks beyond the typical hero's journey, providing practical strategies for different marketing scenarios. Rodriguez emphasizes the importance of understanding your audience and tailoring your stories to resonate with their values and aspirations. The book offers a blend of theoretical concepts and practical applications, equipping readers with the tools to create impactful brand stories. It's a valuable resource for marketers seeking to enhance their storytelling skills and build stronger connections with their customers.
Ever wondered how storytelling can transform your marketing strategy? In this episode, Amy Woods chats with Mike Allton, Chief Storyteller at Agorapulse, to uncover the secrets behind compelling brand and customer narratives and the powerful role of AI in storytelling.
Discover:
How storytelling can strengthen your brand and foster community engagement
The ways Agorapulse integrates storytelling into customer communication
How AI supports Mike in brainstorming, creating story frameworks, and managing six podcasts
The importance of choosing the right storytelling framework beyond just the hero's journey
The fine line between automation and creativity, and how to avoid the pitfalls of over-reliance on AI
Ways AI can help analyze and improve your storytelling by identifying missing elements
Mike's current preferences for AI tools in copywriting (Claude) vs. research/strategy (ChatGPT)
The evolution of AI language models to incorporate more reasoning and evaluation
The critical role of well-crafted prompts in getting quality AI output for business and marketing use cases
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
The Content 10x Podcast