The Content 10x Podcast

How to Use AI in Storytelling with Mike Allton

Nov 21, 2024
Mike Allton, Chief Storyteller at Agorapulse, shares his expertise on how storytelling shapes marketing strategies. He discusses the power of AI in crafting compelling narratives, emphasizing the importance of choosing the right storytelling frameworks. Allton explains how AI assists in brainstorming and podcast management, while also cautioning against over-reliance on automation. He highlights his favorite AI tools for copywriting and strategy and the significance of well-crafted prompts to achieve quality results in storytelling.
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ANECDOTE

AI Helps Non-Native Speaker

  • Mike Allton interviewed a university digital marketing program director.
  • Her student, a non-native English speaker, used AI to master sarcastic social media content for a client.
ADVICE

AI-Powered Brainstorming

  • Use AI to brainstorm story ideas by analyzing your target audience's interests.
  • Identify their aspirations and goals to craft resonant narratives.
ADVICE

AI as a Story Editor

  • After drafting content, use AI to analyze it for missing story elements.
  • AI excels at spotting gaps and suggesting improvements that humans might overlook.
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