15min chapter

The Content 10x Podcast cover image

How to Use AI in Storytelling with Mike Allton

The Content 10x Podcast

CHAPTER

The Art of Storytelling in Marketing

This chapter delves into the vital role storytelling plays in marketing, featuring a conversation with the Chief Storyteller of a social media management platform. The discussion explores how various narratives, backed by technology and AI, enhance engagement and address the challenges marketers face. Highlighting practical applications, it showcases specific case studies, including how generative AI assists in crafting impactful content while maintaining a balance between traditional storytelling techniques and modern innovations.

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