Pragmatism in Practice How to become a truly customer-centric organization
Jan 29, 2024
Head of Product, Sue Anderson, discusses how Trade Me keeps customers at the heart of product delivery. They explore the importance of spending time in the problem space, cross-functional challenges, and building a story with senior leadership. Focusing on customer problems has motivated TradeMe teams to release products quickly and foster a customer-centric mindset.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Understanding the Right Problems to Solve and Improving Product Practice: A Journey Towards Becoming Customer-Centric
01:40 • 4min
Precision in understanding the customer, shift in experimentation, cross-functional challenges, involving marketing and sales, and strategic communication
06:05 • 2min
Exploring Challenges and Building Story with Senior Leadership
07:51 • 10min
The Impact of Customer Focus on Business Transformation
17:52 • 2min