2min chapter

Pragmatism in Practice cover image

How to become a truly customer-centric organization

Pragmatism in Practice

CHAPTER

Precision in understanding the customer, shift in experimentation, cross-functional challenges, involving marketing and sales, and strategic communication

This chapter explores the importance of precise customer understanding and the shift towards problem-solving. It also discusses the challenges of cross-functional collaboration and the involvement of marketing and sales in product discovery.

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