Precision in understanding the customer, shift in experimentation, cross-functional challenges, involving marketing and sales, and strategic communication

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This chapter explores the importance of precise customer understanding and the shift towards problem-solving. It also discusses the challenges of cross-functional collaboration and the involvement of marketing and sales in product discovery.

Customer-centricity is essential for successful product delivery. Head of Product, Sue Anderson shares how Trade Me keeps its customers at the heart of the product delivery process, and how the renowned New Zealand website constantly strives to do better. This episode is a must-listen for product or business leaders looking to embrace a more customer-led mindset across their organization and teams.