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How to become a truly customer-centric organization

Pragmatism in Practice

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Exploring Challenges and Building Story with Senior Leadership

In this chapter, the speakers discuss the value of spending time exploring challenges before rushing into solutions. They emphasize the importance of building a story with senior leadership to get buy-in and narrow in on key problems. They also talk about applying good product practice to their actual product practice and the approach they take to identify a long-term vision and target state.

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