Exploring Challenges and Building Story with Senior Leadership

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In this chapter, the speakers discuss the value of spending time exploring challenges before rushing into solutions. They emphasize the importance of building a story with senior leadership to get buy-in and narrow in on key problems. They also talk about applying good product practice to their actual product practice and the approach they take to identify a long-term vision and target state.

Customer-centricity is essential for successful product delivery. Head of Product, Sue Anderson shares how Trade Me keeps its customers at the heart of the product delivery process, and how the renowned New Zealand website constantly strives to do better. This episode is a must-listen for product or business leaders looking to embrace a more customer-led mindset across their organization and teams.