Acquiring Minds The Path from $2.5m to $60m in a Tree Business
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Jun 23, 2025 In a fascinating chat, Brian Hartman, owner of Northside Tree Professionals, shares his journey of tripling revenue in just two years after acquiring his tree business. He emphasizes the importance of hiring top-tier managers early on and navigating cash flow during rapid expansion. Brian discusses strategies for expanding through acquisitions, ensuring employee safety, and aims for a remarkable $55-$70 million in revenue by 2030. Plus, hear about the unique differences between landscaping and tree services and the benefits of investing in talent for sustainable growth.
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Brian's Tree Business Journey
- Brian Hartman worked in tree businesses for over a decade before buying his own.
- He nearly doubled his revenue in the first year of ownership due to his industry experience.
Track Marketing Metrics Closely
- Track your marketing sources closely to know which channels yield the best leads.
- Adjust your marketing budget based on these performance metrics for cost-effectiveness.
Prioritize Lead Response Speed
- Ensure your office staff prioritizes answering calls promptly and booking leads.
- Fast response prevents losing customers to competitors and maximizes marketing spend effectiveness.