Shopify Masters The Marketing Strategy That Transformed One Trainer’s Career Into Two Thriving Businesses
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Jun 19, 2025 Kirsty Godso, a celebrity trainer and founder of Made Of protein, shares her inspiring journey from New Zealand to training A-list celebrities like Olivia Rodrigo and Hailey Bieber. She discusses building trust with clients through authentic relationships. Kirsty reveals how she launched her protein brand without paid ads, focusing on transparency and quality. She highlights the importance of embracing discomfort for personal and professional growth, and the role of e-commerce in streamlining her business operations.
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Building Celebrity Clientele Organically
- Kirsty Godso built a celebrity clientele by simply being present and training high-profile clients personally.
- Meeting her first major client in a Pilates class led to introductions to other A-list celebrities organically.
Foster Trust by Respecting Privacy
- Build trust by treating celebrity clients as real people, not public figures.
- Respect their privacy and keep personal training personal to foster strong relationships.
Filling a Protein Market Gap
- Kirsty identified a gap in protein powder with poor ingredients and branding.
- She created Made Of to offer clean, transparent, and high-quality whey protein sourced from New Zealand.