Good Bad Billionaire

Michael Jordan: Most valuable player

Nov 7, 2023

Explore Michael Jordan's rise from a talented basketball player to the world's first athlete billionaire. Hear about his lucrative Nike deal, family controversies, and winning formula. Discover how he transformed into a brand and overcame challenges to become one of the richest athletes in history.

52:39

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Quick takeaways

Michael Jordan's partnership with Nike and the creation of the Air Jordan brand greatly contributed to his billionaire status.

Besides his success on the basketball court, Michael Jordan's business ventures, including ownership stakes in the Charlotte Hornets and endorsement deals, played a significant role in his wealth accumulation.

Deep dives

From basketball icon to billionaire: The Michael Jordan story

Michael Jordan, considered one of the greatest basketball players of all time, rose from humble beginnings as the son of a mechanic and a bank teller. With his unparalleled skills, he transformed the fortunes of the Chicago Bulls and became a global sports icon. Jordan's athletic prowess and his partnership with Nike led to the creation of the iconic Air Jordan brand, which revolutionized sneaker culture. Off the court, Jordan's business acumen propelled him to billionaire status, with ownership stakes in the Charlotte Hornets and lucrative endorsement deals. He has also shown philanthropic efforts through donations to various causes. While his competitive and sometimes controversial personality may overshadow his achievements, his legacy as a sporting legend and a brand unto himself is widely recognized.

Introduction

2min

Michael Jordan: The Greatest Basketball Player of All Time

9min

Michael Jordan's Millionaire Deal with Nike

15min

Michael Jordan: Family Life and Controversies

10min

The Path to Greatness: Michael Jordan's Winning Formula

4min

Michael Jordan: The Billionaire Brand

3min

Michael Jordan's Journey to Greatness

9min

The Complexities of a Famous Basketball Player

3min

How did basketball's biggest superstar become the world's first athlete billionaire? Michael Jordan turned his prodigious talent on the court into a money-making machine.

Journalist Zing Tsjeng and BBC business editor Simon Jack trace Jordan's career from his childhood in North Carolina, through brilliance as a college basketball player, to his all-conquering phase with the Chicago Bulls and beyond into the billions.

The podcast that uncovers how the world's wealthiest people made their money and asks if they are good or bad for the planet reveals how much that deal with Nike contributed to his wealth, and what other business ventures made the ultimate MVP so rich.

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