Michael Jordan: The Billionaire Brand

How did basketball's biggest superstar become the world's first athlete billionaire? Michael Jordan turned his prodigious talent on the court into a money-making machine.

Journalist Zing Tsjeng and BBC business editor Simon Jack trace Jordan's career from his childhood in North Carolina, through brilliance as a college basketball player, to his all-conquering phase with the Chicago Bulls and beyond into the billions.

The podcast that uncovers how the world's wealthiest people made their money and asks if they are good or bad for the planet reveals how much that deal with Nike contributed to his wealth, and what other business ventures made the ultimate MVP so rich.

We’d love to hear your feedback. Email goodbadbillionaire@bbc.com or drop us a text or WhatsApp to +1 (917) 686-1176.

To find out more about the show and read our privacy notice, visit www.bbcworldservice.com/goodbadbillionaire