The Marketing Millennials 316 - 4 Pillars of a Known & Trusted Brand with Marcus Sheridan
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Mar 7, 2025 
Marcus Sheridan, co-founder of Priceguide.ai and author of Endless Customer, dives into the evolving landscape of trust in marketing. He discusses how AI is reshaping brand discovery and the shift towards transparent pricing and self-service experiences. Sheridan emphasizes the four pillars of a trusted brand and the importance of radical transparency. He also explores innovative marketing strategies that prioritize storytelling and agility over traditional SEO, urging marketers to adapt and create meaningful connections with their audience.
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Evolving Customer Trust and Discovery
- Businesses are seeing fewer results from Google due to AI's impact on SEO and ads.
- Brands must work harder to earn trust as customers become more skeptical.
The Future of SEO
- Traditional SEO is not dead, but relying solely on Google search is risky.
- Focus on building a known and trusted brand to navigate the changing digital landscape.
AI's Impact on Buyer Research and Ads
- Buyers now use AI tools like ChatGPT for research, impacting Google's ad revenue.
- Businesses reliant on Google Ads and Search must adapt to AI-focused strategies.
