The Marketing Millennials
316 - 4 Pillars of a Known & Trusted Brand with Marcus Sheridan
Mar 7, 2025
Marcus Sheridan, co-founder of Priceguide.ai and author of Endless Customer, dives into the evolving landscape of trust in marketing. He discusses how AI is reshaping brand discovery and the shift towards transparent pricing and self-service experiences. Sheridan emphasizes the four pillars of a trusted brand and the importance of radical transparency. He also explores innovative marketing strategies that prioritize storytelling and agility over traditional SEO, urging marketers to adapt and create meaningful connections with their audience.
41:15
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Quick takeaways
- Building a known and trusted brand now requires businesses to prioritize transparency, particularly around pricing, to meet evolving consumer expectations.
- The integration of AI and self-service strategies is essential for brands to adapt to changing buyer behaviors and enhance customer engagement.
Deep dives
Challenges in Customer Acquisition
Many businesses are currently facing significant difficulties in acquiring customers, primarily due to shifts in how customers now discover and trust brands. The impact of AI on traditional search and marketing tactics has left many brands struggling to gain visibility and trust in a crowded marketplace. Personal injury attorneys, for example, reported a marked decrease in results from Google, indicating a broader shift in consumer behavior that demands companies adapt. Moreover, with a rising preference for seller-free buying experiences, it is crucial for brands to offer self-service options to meet new consumer expectations.
