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316 - 4 Pillars of a Known & Trusted Brand with Marcus Sheridan

The Marketing Millennials

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Navigating Brand Trust in the AI Era

This chapter explores the evolving landscape of brand discovery and trust amid the rise of AI in digital marketing. It highlights the shift towards self-service buying experiences and the importance of transparency in addressing customer concerns. The speaker emphasizes the need for businesses to adapt their strategies to establish a trustworthy brand presence in a market increasingly influenced by AI-driven searches.

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