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Run the Numbers

Scaling Google Ads: Lessons from an $80B Journey with Sanjay Datta

Apr 7, 2025
Sanjay Datta, CFO of Upstart and former Google finance executive, shares insights from his experience in scaling Google's $80B ad business. He discusses the importance of centralized analytics and operational efficiency in decision-making. Sanjay reflects on his journey scaling Upstart from $10M to $500M, emphasizing agility during economic shifts. He also explores the challenges in the lending landscape, advocating for AI-driven models to enhance credit assessment, ultimately making lending fairer and more efficient.
01:04:56

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Sanjay Datta emphasizes the importance of operational hygiene and innovation in scaling businesses amidst significant revenue growth.
  • The transition from Google to Upstart highlights the necessity of adaptability and following personal passions in professional growth.

Deep dives

Scaling Google's $80 Billion Ad Business

The discussion highlights the extraordinary growth of Google's ad sales business, which reached $80 billion in revenue, making it larger than 99% of public tech companies. The guest reflects on his role in scaling this monumental business and emphasizes the importance of constantly reinventing operational processes to keep pace with growth. He notes that merely coasting on revenue growth can mask underlying inefficiencies, suggesting the critical need for operational hygiene and management of data as revenue climbs. The contrast of managing such significant growth against the pitfalls of complacency serves as a key lesson for finance leaders.

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