Masters of Scale Find co-creators everywhere, w/Exploding Kittens' Elan Lee
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Dec 12, 2023 
Elan Lee, co-founder and CEO of Exploding Kittens, shares insights on scaling a card game into a thriving company. He emphasizes the importance of community engagement and co-creation in the gaming industry. Elan reveals how a successful Kickstarter campaign forged deep connections with fans and transformed them into stakeholders. He discusses the logistics challenges of fulfilling 700,000 orders, the joy of collaborative creativity, and innovative methods like involving players as 'Kitty Test Pilots' to enhance gameplay. The conversation highlights turning obstacles into creative opportunities.
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The Chris Gethard Show
- The Chris Gethard Show was a public-access TV show known for its chaotic and improvisational nature.
- It built a strong community by involving fans in the show's production.
Community-Driven Products
- In business, community-building is often neglected.
- Transform casual consumers into dedicated stakeholders by letting them influence your product.
Elan's Realization
- Elan Lee realized his video games isolated players, even when together.
- He left Microsoft to create games focused on player interaction.