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Masters of Scale
Find co-creators everywhere, w/Exploding Kittens' Elan Lee
Dec 12, 2023
Elan Lee, co-founder and CEO of Exploding Kittens, shares insights on scaling a card game into a thriving company. He emphasizes the importance of community engagement and co-creation in the gaming industry. Elan reveals how a successful Kickstarter campaign forged deep connections with fans and transformed them into stakeholders. He discusses the logistics challenges of fulfilling 700,000 orders, the joy of collaborative creativity, and innovative methods like involving players as 'Kitty Test Pilots' to enhance gameplay. The conversation highlights turning obstacles into creative opportunities.
44:58
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Quick takeaways
- Creativity and diverse expertise are crucial for scaling from a potential one-off success to a prolific games studio.
- Cultivating a community by transforming colleagues, partners, and customers into key stakeholders is essential for success.
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