Redefining Identity: The Power of Simplicity in Branding

What lessons can business leaders learn from the games industry? Elan Lee, co-founder of Exploding Kittens Inc., joins Reid Hoffman to discuss how Exploding Kittens became one of the most successful Kickstarter campaigns of all time. Elan shares how creativity and diverse expertise were essential for scaling a potential one-off success into a prolific games studio. And he reveals how he cultivated a community by transforming casual colleagues, partners and customers into key stakeholders.

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