Coffee with Kim Tips For Building Your Relationship With AI With Martin Waxman
Dec 16, 2025
In this engaging discussion, Martin Waxman, a digital marketing professor and director at the Future of Marketing Institute, shares insights on navigating the evolving landscape of AI. He tackles the fear of obsolescence in marketing and emphasizes that humans retain creativity and critical thinking roles. Martin advocates using AI as a tool to enhance ideas rather than replace them. He also explores the ethical implications of AI-generated content and the importance of discerning fact from misinformation, especially in cross-cultural communication.
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Everyone Starts As An AI Newcomer
- We're all neophytes with AI because widespread tools like ChatGPT are only a few years old.
- Learning to prompt effectively matters because machines don't process subtext like humans do.
Master A Subject And Augment It
- Become a subject-matter expert in something and then learn AI tools that enhance that expertise.
- Use AI to make you better at your specialty, not to replace the core work you love.
Start With Your Idea First
- Start with your own ideas, then use AI to build or polish them rather than generating the original idea.
- Use tools as creative accelerants, not idea originators.
