Martin Waxman

In this engaging discussion, Martin Waxman, a digital marketing professor and director at the Future of Marketing Institute, shares insights on navigating the evolving landscape of AI. He tackles the fear of obsolescence in marketing and emphasizes that humans retain creativity and critical thinking roles. Martin advocates using AI as a tool to enhance ideas rather than replace them. He also explores the ethical implications of AI-generated content and the importance of discerning fact from misinformation, especially in cross-cultural communication.