The Food Chain Super Foods or Super Fads?
Oct 31, 2014
Discover the truth behind the superfood craze as marketing hype meets nutritional claims. Explore the fascinating journey of kale, quinoa, and chia from ancient staples to trendy health heroes. Delve into the impact of global demand on farmers in developing countries like Peru and Ethiopia, and learn how local staples like teff are affected by international markets. Uncover the science—or lack thereof—behind these foods and why a balanced diet might be more beneficial than chasing the latest health fads.
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Superfood Marketing
- Superfoods are marketed as exceptionally healthy, beyond basic nutrition.
- This marketing targets the desire for easy health solutions, like "silver bullets".
Superfood Sales Boom
- Kale farming in the US more than doubled between 2009 and 2013.
- Coconut water sales rose from nearly zero to $400 million in a decade.
Chia Seed Example
- Angela Saini interviews Annie Walton from the Chia Company about chia seeds.
- Walton highlights chia seeds' nutritional value and the company's global growth.
