The Marketing Millennials

SPECIAL SERIES: Reverse Engineer Your Competitors Funnels | Bathroom Break #20

Sep 9, 2024

10:58

Snipd AI

Jay Schwedelson, a marketing expert renowned for his insights on competitor analysis, shares invaluable strategies for reverse engineering your competition's marketing funnels. He discusses the use of tools like SpyFu and BuiltWith to discern competitors’ tactics while ensuring you remain true to your core strategy. Jay emphasizes the importance of understanding competitors for better differentiation and engagement. Tune in for humorous tips and practical takeaways that can help you crush it in the competitive marketing landscape!

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Quick takeaways

Utilizing free tools like SpyFu and BuiltWith empowers marketers to reverse engineer competitors' funnels and enhance their own strategies.

Understanding the competitive landscape not only indicates market demand but also highlights opportunities for differentiation and growth within crowded markets.

Deep dives

Understanding Competitor Funnels

Analyzing competitor funnels is essential for effective marketing strategy. By utilizing tools like the Facebook Ads Library, marketers can observe competitors' ads, landing pages, and email campaigns to understand their customer acquisition processes better. For example, going through the entire funnel—from initial engagement with an ad to the final purchase—can reveal insights into how quickly emails are sent and what messaging resonates with audiences. Documenting these touchpoints allows businesses to identify best practices and areas for improvement in their own strategies.

Intro

2min

Understanding Competitor Marketing Funnels

3min

Analyzing Competitors with Innovative Tools

2min

Understanding Competitors for Strategic Differentiation

2min

Embracing Competition for Business Success

3min

You see your competitors funnels, they’re crushing, but you don’t know HOW. So what do you do? Give up, of course.

Just kidding.

Reverse engineer their strategies. Today’s episode goes headfirst into tracking competitors' funnels, using free tools like SpyFu and BuiltWith, and understanding the importance of analyzing competitors without altering your core strategy.

Hit play during your bathroom break, Marketing Bestie.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

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YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

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