Analyzing Competitors with Innovative Tools

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This chapter explores the significance of competitor analysis in marketing, highlighting tools like SpyFu for search tracking and a unique email forwarding service. It also introduces a Chrome plugin that allows users to dissect competitors' website backend code for insights into their marketing technologies.

You see your competitors funnels, they’re crushing, but you don’t know HOW. So what do you do? Give up, of course.

Just kidding.

Reverse engineer their strategies. Today’s episode goes headfirst into tracking competitors' funnels, using free tools like SpyFu and BuiltWith, and understanding the importance of analyzing competitors without altering your core strategy.

Hit play during your bathroom break, Marketing Bestie.

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