Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Why You Shouldn't Do SEO At An Early Stage Company

Jul 30, 2024
Pedro Matriciano, the Director of Growth at Bookclub, explains why early-stage companies should be cautious about investing in SEO. He argues that limited brand recognition and resources make it a risky undertaking. Instead, he emphasizes focusing on a strong website foundation, technical SEO, and effective branding first. Pedro also touches on the challenges startups face in finding the right SEO partner, urging thorough research to avoid unrealistic promises. His insights highlight the importance of aligning SEO with a company’s growth trajectory.
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