

Why You Shouldn't Do SEO At An Early Stage Company
Jul 30, 2024
Pedro Matriciano, the Director of Growth at Bookclub, explains why early-stage companies should be cautious about investing in SEO. He argues that limited brand recognition and resources make it a risky undertaking. Instead, he emphasizes focusing on a strong website foundation, technical SEO, and effective branding first. Pedro also touches on the challenges startups face in finding the right SEO partner, urging thorough research to avoid unrealistic promises. His insights highlight the importance of aligning SEO with a company’s growth trajectory.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Navigating SEO Investment in Early-Stage Companies
02:14 • 2min
Navigating SEO Challenges for Startups
04:34 • 7min
Harnessing Branding for Early Stage SEO Success
11:12 • 2min
Building a Solid SEO Foundation
13:31 • 7min
Strategic Staffing for SEO Success
20:21 • 5min