Pedro Matriciano

Pedro Matriciano, the Director of Growth at Bookclub, explains why early-stage companies should be cautious about investing in SEO. He argues that limited brand recognition and resources make it a risky undertaking. Instead, he emphasizes focusing on a strong website foundation, technical SEO, and effective branding first. Pedro also touches on the challenges startups face in finding the right SEO partner, urging thorough research to avoid unrealistic promises. His insights highlight the importance of aligning SEO with a company’s growth trajectory.

Pedro Matriciano, Director of Growth at Bookclub, shares his expertise on why SEO is far from dead. He emphasizes that in an AI-driven world, understanding your audience remains crucial. Pedro offers insights into effective SEO strategies for startups, advocating for simplicity and a focus on the bigger picture. He also addresses the evolving landscape of search and the common challenges faced by smaller brands, reinforcing that SEO will continue to be a vital channel for reaching target audiences.