A Media Operator cover image

A Media Operator

Scott Jamieson Talks About Building Annex Business Media

Mar 11, 2024
A CEO discusses growing a Canadian B2B media company, revenue shift from print to digital, challenges in the print industry, lead driver marketing campaigns, evolving revenue strategies, client reporting improvements, future growth strategy, and building a strong leadership team.
52:42

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Annex Business Media shifted focus from print to digital revenue sources due to changing consumer behavior.
  • Building audience revenue through events and webinars is prioritized over traditional subscriptions for growth.

Deep dives

Diversifying Revenue Sources at Annex Business Media

Annex Business Media's COO, Scott Jamison, discusses the intentional diversification of the company's revenue sources from print to digital channels. This transition, accelerated by the shift in consumer behavior during the pandemic, led to significant changes in revenue distribution, with a noticeable shift towards digital revenue sources.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode