A Media Operator

Scott Jamieson Talks About Building Annex Business Media

Mar 11, 2024
Guest
Scott Jamieson
A CEO discusses growing a Canadian B2B media company, revenue shift from print to digital, challenges in the print industry, lead driver marketing campaigns, evolving revenue strategies, client reporting improvements, future growth strategy, and building a strong leadership team.
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Episode notes
1
Introduction
00:00 • 2min
2
Annex Business Media's Strategic Growth Through Mergers and Acquisitions
02:29 • 4min
3
Navigating Challenges in the Print Media Industry
06:40 • 18min
4
Exploring Lead Driver and Lead Driver Plus Marketing Campaigns
24:57 • 3min
5
Evolving Revenue Strategies in the Media Industry
28:05 • 12min
6
Enhancing Client Reporting and Self-Serve Portal Development
40:12 • 3min
7
Future Vision and Growth Strategy
43:38 • 5min
8
Reflection on Past Career Mistake and Advice on Building Strong Leadership Team
48:58 • 3min