Will “surveillance pricing” help or harm consumers?

Explore the intriguing world of surveillance pricing, where companies tailor prices based on your personal data. Uncover the ethical dilemmas and privacy concerns lurking behind this dynamic pricing strategy. Delve into the FTC's investigations and potential regulatory measures to safeguard consumers. Learn how personalized pricing can benefit businesses and consumers, while also raising questions about transparency and fairness. The discussion highlights socioeconomic disparities and advocates for policies that protect vulnerable groups from unfair price discrimination.