Brad and Steve discuss how “audience capture” works both ways: you don't only capture an audience but an audience also captures you. While this is certainly true for folks with leadership roles or public personas, it is true for all of us, and increasingly so in an internet age where it is easier than ever to be connected to everyone, for better and for worse. Please note: this week is part one of a two part series on today's media landscape and how it changes all of us.