They Don't Teach This in Law School Curating a Personal Brand that SELLS with Jay Berkowitz
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Jun 24, 2025 Jay Berkowitz, CEO and Founder of Ten Golden Rules, shares insights on personal branding tailored for legal professionals. He emphasizes the importance of consistent content creation and connecting personal identity with a strong professional persona. Berkowitz discusses strategies to enhance visibility and the transformative power of niching down in law branding. He also highlights the benefits of using platforms like YouTube for legal growth and offers practical tips for overcoming branding challenges. Tune in for actionable advice to elevate your law firm!
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Jay's Personal Brand Origin
- Jay Berkowitz discovered his personal brand by recognizing his unique mix of marketing and digital skills.
- He created the 10 Golden Rules brand, authored a book, and launched a speaking career, leading to his company's success.
Answer Questions Weekly
- Start building your personal brand by answering one question you get asked weekly, using videos or posts.
- Share content consistently on platforms like YouTube, blogs, and LinkedIn to boost your SEO and visibility.
Use One Weekly Content Piece
- Create one content piece per week to build your personal brand consistently.
- Delegate posting and editing tasks to a social media intern to maintain steady visibility.