Curating a Personal Brand that SELLS with Jay Berkowitz
They Don't Teach This in Law School
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The Power of Niching Down in Law Branding
This chapter emphasizes the critical role of commitment to a niche in law firm branding, showcasing how specialization can boost revenue and streamline operations. It explores the benefits of the 80/20 rule and the need for law firms to clearly define their identity to meet client expectations and enhance online visibility.
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Transcript
