The Bootstrapped Founder

363: Ben Rometsch — From Side Projects to Industry Giants

34 snips
Dec 18, 2024
Ben Rometsch, founder of Flagsmith, discusses his journey of building a successful bootstrapped SaaS company in feature flag management. He dives into the importance of open-source contributions, sharing insights on the Open Feature project and its impact on software development standards. Ben reflects on the challenges of balancing sustainable growth without VC pressures and navigating enterprise sales. He also draws fascinating parallels between Brexit and business growth, highlighting mental adaptability and the significance of focusing on core functionalities.
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ANECDOTE

Flagsmith's Quirky Origins

  • Flagsmith started as a side project at Ben Rometsch's software agency in London.
  • Initial iterations included an Instagram clone called "Life is Terrible", showcasing their creative approach.
INSIGHT

Rapid MVP and Naming Woes

  • Building an MVP for Flagsmith took only a week, demonstrating the project's initial simplicity.
  • Early SaaS growth was slow, partly due to a poorly chosen initial name, "Bullet Train".
ADVICE

Leveraging Agency Downtime

  • Downtime at a software agency is not wasted time.
  • Use it as a free opportunity to build side projects with your existing team.
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