20% - The Marketing Procurement Podcast

Just Say No w/ Niki McMorrough

Aug 23, 2023
Niki McMorrough, with experience on both sides of the client-agency relationship, shares the flaws of the traditional pitching process and the power of saying no. She discusses the importance of maintaining a balanced power dynamic, the impact of saying no within an agency, and the benefits of evaluating portfolios and having conversations to determine the right fit.
Ask episode
Chapters
Transcript
Episode notes