

Just Say No w/ Niki McMorrough
Aug 23, 2023
Niki McMorrough, with experience on both sides of the client-agency relationship, shares the flaws of the traditional pitching process and the power of saying no. She discusses the importance of maintaining a balanced power dynamic, the impact of saying no within an agency, and the benefits of evaluating portfolios and having conversations to determine the right fit.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Nikki McMorro's Background and Role at the drum
01:51 • 3min
Insights Platform and Power Balance
04:33 • 8min
The Power of Saying No
12:37 • 5min
Maintaining a Balanced Power Dynamic in Business Relationships
17:36 • 2min
The Impact of Saying No
19:14 • 3min
The Flaws of the Traditional Pitching Process
22:29 • 28min