The Costly and Inefficient Nature of Traditional Agency Pitching

Traditional agency pitching is a wasteful and inefficient process that incurs significant costs and time commitments. The average agency spends around £43,500 on a single pitch, while the overall cost for running pitches amounts to about $12.5 billion annually. Additionally, a third of all pitches are eventually cancelled. The power dynamics in a pitch process are skewed, with clients expecting agencies to work speculatively and often failing to appreciate the true cost and effort involved. However, there is a need for a cultural shift to break free from this harmful practice.