20% - The Marketing Procurement Podcast cover image

Just Say No w/ Niki McMorrough

20% - The Marketing Procurement Podcast

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Maintaining a Balanced Power Dynamic in Business Relationships

This chapter explores the importance of maintaining a balanced power dynamic in business relationships, using the metaphor of a seesaw to illustrate the negative outcomes of being too extreme in favor of one party. It highlights the need for both the agency and the client to feel valued and better off in a mutually beneficial trade, and touches on power dynamics within large organizations.

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