A Product Market Fit Show | Startup Podcast for Founders He went 7 years with no revenue— then grew to $100M ARR. | Rob Woollen, Co-Founder of Sigma
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Jun 30, 2025 Rob Woollen, Co-founder of Sigma Computing, shares his journey from years of struggle to achieving $100M ARR. He reveals the tough lessons learned during seven years without revenue and the crucial pivots that transformed failure into success. Rob emphasizes the importance of patience over speed in reaching product-market fit and discusses the psychological toll of startup uncertainty. He also highlights the unexpected power of building features that customers didn't request, showcasing how innovation thrives on resilience and user-centric design.
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Speed vs. True Product-Market Fit
- Speed to product-market fit doesn't predict long-term success.
- Achieving true product-market fit matters more than rapid initial growth.
Only Start If It's Innate
- Avoid starting a company unless it's an innate calling.
- Accept that most startups fail, so only proceed if you're truly committed.
Surviving Early Doubt
- Early enthusiasm faded to doubt after initial prototypes failed.
- Co-founders alternated optimism, supporting each other through tough times.