Rob Woollen, founder of Sigma Computing, shares the unfiltered reality of going from 0 to $100M ARR. After spending seven years grinding without product-market fit, Sigma finally hit an inflection point—tripling revenue year over year. Rob dives deep into the pivots, setbacks, and critical decisions that turned early failure into a massive success. If you’re an early-stage founder feeling stuck, this episode will show you how patience, resilience, and radical product decisions can transform your startup.
Why You Should Listen
- How Sigma went from $0 to $100M ARR—but spent 7 years figuring it out.
- The pivot that turned years of failure into explosive growth.
- Why obsessing over speed to product-market fit is the wrong game.
- How to handle the psychological toll of startup uncertainty.
- The hidden power of building features your customers never ask for.
Keywords
product-market fit, Sigma Computing, pivot, startup growth, business intelligence, Snowflake, early-stage startup, SaaS growth, cloud analytics, founder stories
00:00:00 Intro
00:02:49 Debating speed to product–market fit
00:10:14 Quitting Salesforce and the EIR leap
00:23:12 Two years of prototypes that went nowhere
00:36:53 The Snowflake meeting and spreadsheet pivot
00:45:41 Dealing with Investors
00:52:30 Tripling three years straight to $100M ARR
00:54:46 Why most people shouldn’t start a company
Send me a message to let me know what you think!
