Q&A With Tommy - Scaling Your Growth with Financials, Recruitment, and Online Marketing
Jun 28, 2024
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Tommy Mello, founder of A1 Garage Doors, shares insights on financial metrics, marketing strategies, and recruitment tactics for scaling home service businesses. He highlights the significance of performance pay, systematic processes, and data tracking in driving business growth.
Understanding business numbers is crucial for success and profitability.
Focus on strengthening one profitable division for scalable growth.
Implement SOPs and training tools for efficient employee performance.
Deep dives
Importance of Knowing Business Numbers for Success
Knowing and understanding your business numbers, including turnover rate, 360 reviews, KPIs, financials, workers comp, and payroll, is essential for achieving a profitable and successful business. Without a thorough grasp of these key metrics, chiseling a successful and profitable business becomes challenging and unlikely. Focusing on daily tasks that align with improving these numbers is crucial for long-term success.
Scalability and Focus in Running Multiple Divisions
In the context of managing multiple business divisions within a home services company, emphasizing scalability and focus on the most profitable aspect is key. Rather than spreading resources across various divisions, prioritize strengthening and expanding one division to maximize profitability and scalability. Identifying and investing in the highest-profit-generating division can lead to more sustainable growth and potential for business scalability.
Training Employees and Establishing Standard Operating Procedures (SOPs)
When training new employees to meet set standards and expectations efficiently, implementing standard operating procedures (SOPs), checklists, and manuals is instrumental. By creating clear processes, making instructional videos, and implementing checks and balances, employees can be trained effectively to deliver high-quality work consistently. Emphasizing the importance of adherence to SOPs and providing adequate training tools can lead to improved performance and enhanced service quality across the business.
Angie's List vs. Tommy's Approach to Customer Service and Business Integrity
Tommy discusses the concept of creating a Tommy approved list similar to Angie's List but emphasizes the importance of doing good work and honoring commitments. While Tommy acknowledges the idea, he highlights the evolution of Angie's List into a big business and contrasts it with his focus on quality work and customer care.
Scaling a Business Through Processes, Tools, and Management Style
Tommy shares insights on scaling a business through implementing processes, manuals, and monitoring tools like Tranual and Rellevoice for efficient operations. He emphasizes the importance of tracking work completion not to catch mistakes but to recognize and praise employees for their efforts. Tommy underlines the significance of consistent training, advanced technologies like AI and BI, and a data-driven approach to ensure business growth and success.
Tommy Mello is the author of Home Service Millionaire and Elevate, and the founder of A1 Garage Doors, a $200 million-plus home service business with over 700 employees in 19 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses. In this special episode of the Home Service Expert podcast, Tommy answers your biggest questions about business efficiency, online brand presence, scaling strategies...
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