The Skift Travel Podcast Good Morning Hospitality: Predictions for Travel, Tech, and Guest Experience
Jul 31, 2025
Jamie Lane, Chief Economist at AirDNA, Michael Goldin, COO of Nook, and Brandy Canaley, COO at Roami, delve into future trends shaping hospitality. They share insights on Airbnb's management strategies and predict a downturn in the U.S. market by 2025 amid rising interest rates. The trio discusses the impact of strategic partnerships, including those with brands like Uber, on enhancing guest experience. Despite challenges, they express optimism about tech innovations and the evolving landscape of travel, encouraging operators to adapt and engage.
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Booking.com Urban Market Gains
- Booking.com is predicted to capture significant urban short-term rental inventory from Airbnb in 2025.
- Vrbo is expected to grow more in seasonal destinations but less successfully than Booking.com.
OTA Market Share Faces Decline
- OTA market share in hospitality may decline over the next few years due to credit card competition and hotel direct booking growth.
- AI advancements also might enable hotels to reclaim bookings from OTAs.
Rising Cross-Listing in STRs
- Cross-listing on multiple platforms by short-term rental hosts has risen from 3% to 20%.
- Channel managers increasingly enable listings beyond Airbnb, reducing platform exclusivity.