The Cathy Heller Podcast with Cathy Heller Aliza Licht on How to Leave Your Mark & Be On Brand
Sep 30, 2024
In this engaging conversation, Aliza Licht, an award-winning marketer and bestselling author, dives into the art of personal branding. She discusses the importance of authenticity in career growth and shares strategies to overcome visibility fears. Aliza emphasizes the need for clear branding and integrity, intertwining her Jewish identity into her journey. She also explores the power of self-worth and the significance of meaningful connections with audiences. Prepare to be inspired to embrace your unique voice and brand!
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Aliza's Brave Upbringing
- Aliza Licht grew up encouraged to speak her mind, which made her unafraid to show up and claim her seat at the table.
- This confidence helped her build a career focused on mentoring and empowering women to make their mark.
Set Brand Guardrails
- Establish your personal brand guardrails to know what and how to show up authentically yet strategically.
- Shape your narrative to communicate value clearly so others recommend you when you're not in the room.
Define What You're Known For
- Define what you want to be known for in every circle you travel in, beyond just social media.
- Use strategic authenticity to mentally filter your public statements within your brand's guardrails for clarity and integrity.