The $100 MBA Show

MBA716 Must Read: Web Marketing That Works by Adam Franklin & Toby Jenkins

Aug 15, 2016

Adam Franklin and Toby Jenkins, co-authors of the impactful book, tackle the challenge of crafting a cohesive online marketing strategy. They emphasize the importance of understanding your audience and the synergy between social media, email marketing, and SEO. Listeners gain actionable insights for enhancing brand visibility and streamlining their digital presence. The conversation also highlights practical tools for managing business communications efficiently, making it a must-listen for entrepreneurs ready to elevate their web marketing game.

14:20

Creator website

Episode guests

Toby Jenkins

Adam Franklin

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

A cohesive web marketing strategy that integrates tools like SEO, social media, and email marketing is essential for effective customer conversion.

Creating valuable flagship content that resonates with the target audience significantly enhances a brand's online presence and recognition.

Deep dives

Importance of a Web Marketing Strategy

Understanding the significance of having a web marketing strategy is crucial for businesses looking to thrive in the digital age. The abundance of marketing tools and platforms, such as SEO, social media, and email marketing, can often overwhelm new entrepreneurs. A well-structured approach helps clarify how these tools work together, ultimately leading customers down the conversion path effectively. By implementing a systematic strategy, businesses can avoid scattered efforts and achieve more cohesive results.

Intro

4min

Navigating the Essentials of Web Marketing

4min

Maximizing Web Marketing Insights and Streamlining Business Mail

2min

Navigating Web Marketing with a Practical Strategy

2min

With so many different ways to market your product online, actually creating a consistent marketing strategy can be tough. That’s where this week’s must-read book comes in! Web Marketing That Works by Adam Franklin and Toby Jenkins doesn’t just show you how to use different marketing platforms. It shows you how to combine everything from social media to webinars into one cohesive plan of attack. With practical advice, this book lets you skip the learning curve. Click play at the top of the page!