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The $100 MBA Show
MBA716 Must Read: Web Marketing That Works by Adam Franklin & Toby Jenkins
Aug 15, 2016
Adam Franklin and Toby Jenkins, co-authors of the impactful book, tackle the challenge of crafting a cohesive online marketing strategy. They emphasize the importance of understanding your audience and the synergy between social media, email marketing, and SEO. Listeners gain actionable insights for enhancing brand visibility and streamlining their digital presence. The conversation also highlights practical tools for managing business communications efficiently, making it a must-listen for entrepreneurs ready to elevate their web marketing game.
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Quick takeaways
- A cohesive web marketing strategy that integrates tools like SEO, social media, and email marketing is essential for effective customer conversion.
- Creating valuable flagship content that resonates with the target audience significantly enhances a brand's online presence and recognition.
Deep dives
Importance of a Web Marketing Strategy
Understanding the significance of having a web marketing strategy is crucial for businesses looking to thrive in the digital age. The abundance of marketing tools and platforms, such as SEO, social media, and email marketing, can often overwhelm new entrepreneurs. A well-structured approach helps clarify how these tools work together, ultimately leading customers down the conversion path effectively. By implementing a systematic strategy, businesses can avoid scattered efforts and achieve more cohesive results.
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