April Underwood shares the Product Thinking That Built Slack & Twitter

Twitter and Slack are two of technology’s most talked-about companies. They are both category-defining products marked by hypergrowth, each amassing a large base of deeply loyal users and a valuation of more than $20B.

But Founders rarely get access to the product decisions being made behind the scenes, or the strategy and frameworks that guided them.

April Underwood was instrumental at both companies, first as Director of Product at Twitter and then as Chief Product Officer at Slack. She is a powerhouse product leader with an unusual depth of experience in growing both B2C and B2B products from 0 to 1 to ubiquity, and building world-class product teams along the way.

April joins the NFX podcast to offer inside stories and lessons learned from leading product at Twitter and Slack. Founders and product leaders everywhere will benefit from the 3-part framework she developed at Slack for hiring great PMs, her insights about leveraging early adopters, and how product CEOs can stay close to their product teams without slowing them down.

Read the full essay - www.nfx.com/post/product-thinking-slack-twitter-april-underwood/