April Underwood shares the Product Thinking That Built Slack & Twitter
The NFX Podcast
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The Evolution of Early Adoption
Twitter and Slack both fell into what I believe is sort of a common misstep for early platforms, which is to expose the API. But when we built the tweet button, that was this moment where we made, we sort of stepped across the threshold in building features for developers rather than consumers. And so, you know, at that point in 2011, 2010, we were moving beyond maximum control and instead moving into an era where our platform demonstrated our vision," he said.
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