
HBR On Strategy Using New Tech to Compete in an Old Industry
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Feb 12, 2025 Lauren Cohen, a professor at Harvard Business School, dives into the innovative world of insurtech with a focus on Hippo, a company reshaping the insurance landscape. He discusses how Hippo uses AI to streamline operations and eliminate agents, creating lower prices and targeting consumers in high-risk areas. Cohen also emphasizes the challenges traditional insurers face from climate change and market competition, illustrating how tech-driven firms thrive by embracing efficiency and enhancing customer engagement.
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Insurtech Disruption
- The insurance market, unlike other industries, has been historically dominated by a few large incumbents for centuries.
- Insurtech companies are disrupting this model by eliminating agents and focusing on digital platforms.
Hippo's Value Proposition
- Hippo differentiates itself by offering quick quotes, a silent partner approach, and money-saving advice.
- They integrate technology to provide suggestions on energy efficiency and equipment replacement.
Lack of Innovation
- Traditional insurance companies primarily focused on branding and advertising, not business model innovation.
- Their innovations have been superficial, while the core model remains largely unchanged.

