OWNR OPS Podcast

How To Brand Your Service Business Like A Pro

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Apr 18, 2025
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ANECDOTE

Bootstrapping Blue Collar Builds

  • Alex Lathery started Blue Collar Builds while in college with no prior experience in web design or entrepreneurship.
  • He spent months doing free projects, learning web development, and making minimal revenue to build skills and credibility.
INSIGHT

Niche Choice Behind Blue Collar Builds

  • Alex found a niche in blue collar local service businesses that had poor websites but little competition for higher quality design.
  • Combining startup-quality design with a blue collar work ethic defined his brand and gave him a competitive edge.
ADVICE

Name for Branding and SEO

  • Choose a business name that is clear, memorable, and includes keywords for SEO benefit.
  • Avoid overly long or vague names; an exact match domain can improve ranking and brand clarity.
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